Behaviour change is central to conservation. Most threats to biodiversity, from habitat loss and overexploitation to pollution and climate change, are driven by human behaviour. Yet it is still rarely built into conservation planning in a systematic way.
This webinar presents the new guidance paper from the IUCN SSC CEC Behaviour Change Task Force, which offers a shared definition of behaviour change, ethical guidance for influencing decisions responsibly, and practical guidance for applying behaviour change across individuals, communities, institutions and systems. The paper responds to calls from IUCN Resolutions WCC-2020-Res-064 and WCC-2025-Res-127, and was written by fifteen authors from academia, zoos, conservation NGOs and field practice.
Four speakers will bring different perspectives on what the paper offers and how it can be used in biodiversity conservation work, followed by a discussion with participants.
